E-commerce and online seller accounting

Accountants for e-commerce sellers in Edinburgh.

Specialist e-commerce seller accounting for Edinburgh — ACCA-regulated, fixed-fee, with a named accountant on direct contact.

Firm no. 4549994
ACCA
From, per month
£35
Named accountant
1:1

Countify for Edinburgh e-commerce sellers

Local context
that actually matters.

Edinburgh's e-commerce profile is heavier on SaaS-meets-commerce hybrids and premium DTC than pure fulfilment-led operators. The CodeBase cluster on Argyle House and adjacent fintech tenants have spun out a steady run of subscription-commerce and headless-Shopify businesses, where the accounting question is rarely just VAT — it is revenue recognition under FRS 102 for prepaid subscriptions, deferred revenue on annual plans, and R&D tax credit eligibility on bespoke storefront development. The premium DTC side — Edinburgh-based gin distilleries, single-estate teas, leather and craft food brands — leans hard on EU export, which after Brexit means IOSS for sub-€150 parcels and country-level VAT registrations once Amazon stores stock in Germany or France. Edinburgh sellers also reach the £90k VAT threshold faster than they expect because the brand premium pulls higher average order values; we monitor the rolling 12-month figure monthly so registration happens on the right side of an inventory order, not the wrong side.

Sector context

What e-commerce seller accounting actually involves.

A growing Amazon or Shopify business cannot be understood from bank deposits alone. Each settlement combines sales, VAT, marketplace fees, refunds, advertising charges, fulfilment costs and reserves; stock may be moving between the UK and overseas fulfilment centres at the same time. Countify reconciles Amazon, Shopify, Stripe, PayPal, Etsy and eBay activity back to the bookkeeping, maintains inventory and cost-of-goods reporting, monitors VAT obligations and produces management information that shows margin, cash and channel performance. The result is a set of accounts that supports day-to-day decisions, funding discussions and an eventual sale—not merely a year-end compliance exercise.

How we help Edinburgh e-commerce sellers

E-commerce seller-specific scope, fixed fees.

VAT registration timing and threshold monitoring

Rolling 12-month turnover tracked so you register at the right time — not so early you give up margin, not so late you trip a backdated liability.

OSS, IOSS and EU FBA VAT registrations

We review whether OSS or IOSS is available, coordinate registrations with suitable local support, and identify country-level VAT obligations where stock is held in EU fulfilment centres.

Marketplace settlement reconciliation

Amazon, Etsy and eBay settlement files reconciled to your bookkeeping monthly. Stripe and PayPal payout fees split correctly between cost-of-sales and finance costs.

Year-end accounts and CT600 for online stores

Including stock valuation, foreign-currency translation on multi-region sales, and R&D claims on bespoke platform development where eligible.

Inventory, landed cost and gross-margin reporting

Stock purchases, freight, duty, prep, fulfilment and write-offs mapped into cost of goods so margin is measured by product and channel rather than guessed from cash movements.

Monthly management accounts and marketplace KPIs

P&L, balance sheet, cash flow, contribution margin, refund rate, advertising cost, stock cover and channel trends delivered on an agreed monthly timetable.

Cash-flow forecasts for stock-led growth

Purchase orders, VAT, corporation tax, payroll and marketplace reserve timing built into a rolling forecast so growth does not create an avoidable cash shortage.

Exit readiness and financial due diligence

Clean reconciliations, normalised earnings, defensible stock figures and a consistent KPI history prepared before buyers or funders request them.

Questions we hear weekly

E-commerce sellers FAQs.

When do I need to register for UK VAT?

Registration is generally required when taxable turnover over the previous 12 months exceeds £90,000, or when you expect taxable turnover to exceed £90,000 in the next 30 days alone. Marketplace reports need to be analysed transaction by transaction because the VAT treatment depends on where the seller, customer and stock are located and whether the marketplace is treated as the supplier for that sale.

Do I still need EU VAT registrations after Brexit?

Sometimes. If you ship from the UK directly to EU consumers, you can usually use IOSS (for parcels under €150) or have the customer pay VAT on import. If Amazon stores your FBA stock in Germany, France or other EU fulfilment centres, you trigger a domestic VAT registration in each of those countries — that does not go away with OSS. OSS replaces multiple country-level filings for distance sales from a single EU country, not for stock-held registrations.

How do I account for Amazon marketplace-facilitated VAT?

First separate sales for which the marketplace is treated as the supplier from sales for which your business remains responsible for VAT. Then reconcile gross order activity, cancellations, refunds, fees and VAT reports to the settlement and bookkeeping. The correct return entries depend on the seller, customer and stock locations, so a single net bank deposit should never be used as the VAT calculation.

Are Stripe and PayPal fees an allowable expense?

Fees incurred wholly and exclusively for the trade are normally deductible business costs. Their management-account classification should follow a consistent policy: many stores present variable processing fees within cost of sales or contribution margin so channel economics remain visible, while statutory-account presentation may be broader. We document the policy and reconcile the fees to processor reports.

Can you reconcile Amazon settlement reports to Xero or QuickBooks?

Yes. We separate sales, marketplace-collected VAT, Amazon fees, refunds, advertising charges, fulfilment costs and reserves before reconciling the net payout to the bank. That prevents turnover and VAT being recorded as the cash deposit alone and gives management accounts a reliable gross-margin base.

What should an Amazon seller's monthly management accounts include?

At minimum: profit and loss, balance sheet, cash flow, VAT and tax reserves, inventory value, stock cover, landed product cost, gross and contribution margin, refunds, marketplace fees and advertising spend by channel. We agree the pack and delivery timetable around the decisions the owners need to make.

Can Countify help prepare an e-commerce business for sale?

Yes. We help clean up settlement reconciliations and stock records, establish a consistent monthly KPI history, separate exceptional or owner-specific costs and prepare forecast information that can support buyer due diligence and valuation discussions.

Countify supports Edinburgh e-commerce sellers from 5 St. Vincent Place, Glasgow.

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  • Fixed fee agreed in writing before work starts — no surprise bills.
  • Switching is handled for you, including the professional clearance letter.
  • A named accountant who knows your business, not a call queue.